rVita released a press release last week, read below for some highlights and additional news coverage.

Santa Clara, CA (PRWEB) May 13, 2008 — What do Steve Young, Madonna, Sheryl Crow, Sir Paul McCartney and 71 million adult Americans have in common? The answer — they are turning to integrative medicine in record numbers (at a cost of $44 billion dollars a year) for help with everything from allergies and insomnia to chronic pain and adjunctive care for cancer. Yet, most Americans cannot easily separate science from snake oil when evaluating alternative therapies – making them susceptible to “trial and error” and scientifically unsupported claims. rVita today unveiled Health 2.0’s first integrative medicine community – designed to give users quick and easy access to tried and true therapies.

Also in Mashable

In the same way that online health sites needed to ensure the quality of their content for user safety, so too does the specific integrated health sector. rVita is an integrated health search engine that combines expert content with user-generated comments for the purpose of separating the signal from the noise, or the true remedy from the snake oil.

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rVita provides a wealth of reputable information about alternative medicines and therapies gathered from trusted practitioners and other reputable sources.

What do you think about rVita?  Let us know!